Cookies and Privacy Policy

Personal data is information that identifies you or can be used to identify you. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).  When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

When you visit the Site:

  • We automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
  • As you browse the Site, we collect information about the individual web pages or products that you view.
  • What websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site:

  • Your name
  • Billing address
  • Shipping address
  • Payment information (including credit card numbers)
  • Apple Pay account
  • Google Pay account
  • Email address
  • Phone number.

    We refer to this information as “Order Information.”


  • We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
  • Additionally, we use this Order Information to Communicate with you; Screen our orders for potential risk or fraud; When in line with the preferences you have shared with us, provide you with information or marketing relating to our products and our work.
  • We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).


  • We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online shop--you can read more about how Shopify uses your Personal Information here: This may involve your personal data moving outside the European Economic Area (EEA). Shopify complies with required secure measure relating to the transfer of data via the EU-US and Swiss-US Privacy Shield Frameworks.
  • We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
  • We may also share your Personal Information to comply with applicable laws and regulations.



  • We are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site),
  • If you consent to us contacting you to tell you more about World Animal Protection
  • Otherwise to pursue our legitimate business interests listed above.


Your personal information belongs to you and we want you to feel in control of it. Here’s how you can exercise your rights.

You have the right to request a copy of the information that we hold about you.

Please put your request in writing to the Data Protection Coordinator, World Animal Protection, 5th Floor, 222 Gray’s Inn Road, London WC1X 8HB, together with two forms of identification: current passport (the page with your personal details); driving licence; birth certificate; utility bill from last 3 months; current vehicle registration document; bank statement from last 3 months; rent book from last 3 months. We don’t store this identification. It’s used solely to verify the requester’s identity. It’s helpful if you explain what particular records you’re seeking, but you don’t have to say.

You have a right to ask us to correct data that we hold about you that is inaccurate or incomplete. To do this, please send details of the changes you want us to make to or call us on 0800 316 9966. We may ask you to quote your supporter number or ask for another form of identification.

In certain circumstances you can ask for the data we hold about you to be erased from our records or transferred to another organisation. Where certain conditions apply, you have a right to ask us to restrict the processing of your personal information. You also have the right to object to certain types of processing such as direct marketing (see Direct marketing section above) or automated processing or profiling.

If you would like further information on your rights or wish to exercise them, please write to our Data Protection Coordinator, World Animal Protection, 5th Floor, 222 Gray’s Inn Road, London WC1X 8HB or email If we are unable to fulfil your request, we will provide you with a reason as to why.


Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. For full information on our data retention policy, please contact our Data Protection Coordinator, World Animal Protection, 5th Floor, 222 Gray’s Inn Road, London WC1X 8HB or email We have security measures in place to protect against the loss, misuse and alteration of personal data. For example, our employees are only authorised to see and use the personal data they need to see to do their jobs and we use secure server software (SSL) to encrypt financial and personal information you input before it is sent to us. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur while it is under our control, we use our best efforts to try to prevent this.


If you wish to make a complaint about how your personal data is being processed by World Animal Protection (or any third parties we use to help process your data), or how your complaint has been handled, please see our complaints policy.

You have the right to lodge a complaint directly with the Information Commissioner's Office.


We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.


What are cookies?

A cookie is a small text file passed from your internet browser on to your computer's hard drive, allowing websites to remember who you are when you return. Cookies also track information such as how you arrived on sites, your time of arrival, the pages you viewed and how long you stayed.

How we use cookies

We use cookies to ensure you receive the best experience on our website. Strictly necessary cookies allow our website to function properly on your browser. We do not ask for your permission to set these cookies as we believe that it is in both ours and your interests to set essential cookies and we do not believe that this affects your privacy rights; however, you can set your browser to block or alert you about these cookies; if you do, please remember that some parts of our site may not work.

All the other cookies we use are optional, meaning that we ask your permission to set these cookies when you first visit our website. 

Change cookie settings



This cookie is set when you arrive at our website and is deleted when you close the browser. The cookie identifies the current session. It may be used for logs and system maintenance. 


This cookie is associated with loading other scripts and code into a page. Without it, other scripts may not function correctly.



Shopify places the following cookies for visitors of our online shop:




Used in connection with access to admin.


Used in connection with shopping cart.


Used in connection with navigation through a storefront.


Used in connection with shopping cart.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with customer login.


Used in connection with customer login.






Track landing pages.


Track landing pages.


Shopify analytics.


Shopify analytics.


Shopify analytics.


Shopify analytics relating to marketing & referrals.


Shopify analytics relating to marketing & referrals.


Shopify analytics.


Shopify analytics.


Shopify analytics.


Shopify analytics.


Shopify analytics relating to checkout.



Performance cookies help us to understand our visitor's behaviour and allow us to make improvements to better your experience on our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information collected is anonymous. If you do not allow these cookies, we will not know when you have visited our site.

  • _ga
  • _gat
  • _gat_UA
  • _gid

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They’re widely used across the web.


Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar cookies help us track behaviour across pages.

More information on Hotjar:

  • optimizelyEndUserId
  • optimizelyBuckets
  • optimizelySegmentsoptimizelyPendingLogEvents
  • end_user_id
  • bucket_map
  • _gaexp

Optimizely is one of our chosen testing solutions. The service is provided by Optimizely, Inc. The cookies hold short alphanumeric string values to store page variant and experiment data.

  • __pk_uid
  • _tq_id.TV

These cookies measure the effectiveness of our television advertising by tracking the number of visitors to our site, where users arrived from, pages visited, and timings in relation to TV ad spot air times.


These cookies are set by our advertising partners. They may be used to understand your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience World Animal Protection’s marketing across different websites.

  • SSID
  • NID
  • PREF
  • SID
  • HSID
  • Demographics
  • YSC

These are common Google cookies, used across several of their services. They store user preference and can be used to personalise ads on Google searches as well as verifying Google user account and login times.

For more information please visit:


These cookies help our advertising to be more efficient. They are used to target marketing based on what’s relevant to the user and to avoid showing the user adverts they have already seen.

  • DotomiUser
  • cttutcid
  • rts
  • svid

These cookies help us to measure the effectiveness of our advertising and enables us to be more efficient. They are used to target marketing based on what’s relevant to the user and to avoid showing the user adverts they have already seen.

  • Datr
  • fr
  • lu

These cookies help our advertising to be efficient. They enable us to serve World Animal Protection adverts on Facebook to targeted and relevant users because they are based on past visits to our website.

Facebook cookie policy  

Facebook privacy policy

Facebook privacy and advert controls can be found here:

and here

Facebook cookies for our like / share buttons -



If you’re using Microsoft Internet Explorer and you wish to block World Animal Protection’s website cookies, please follow these instructions:

  1. On your browser tools menu, select Internet Options
  2. Click on the Privacy tab and then on the Sites button
  3. Type into the Address of website field:
  4. Click on the Block button
  5. Click on the OK button

On other browsers:

Other browsers have similar cookie management abilities in their preferences settings, please refer to your browser's security settings or help facility.